Gift for Physician is considered as bribery
Considering the tight competition among the drugs manufacturers, sometimes the representatives of the manufacturers give some gifts to the physician, such as pen with name of the manufacturer written on it, clock, tape recorder, etc. The gifts are compensation for the physician because he has prescribed the drugs of that manufacturer. For your information, the manufacturers have indeed allocated specific budget for the purpose of advertisement. And sometimes the manufacturers promise to give some gifts to the physicians with a certain amount of value as a compensation for prescribing their products to some targeted amount.