Competition in the business world today has became harder, particularly for businessmen who are lazy in innovating their products. At the same time, the consumers get smarter and smarter, thus their loyalty to certain product tend to decrease. This condition pushes some businessmen – especially those who neglect the lawful or unlawful matter – to use all tricks. Their main consideration is to gain as many profit as possible. Among their slick trick in marketing their product is by using bombastic words that woo the consumers. We could find so many companies that one-sidedly make misleading claims, such as the slogan, “The No. 1 Product” or “The Cheapest Product”.